Program Directors


HealthCare 21 Business Coalition, President & CEO

Gaye Fortner, MSN, is the President and CEO for HC21 Business Coalition and CEO for HC21 Solutions, Inc. She is a master's prepared nurse and has held numerous quality, educator and leadership roles. Gaye has a proven record of successfully assisting employers in managing the health of their employee population through innovative, value-based approaches. She has developed, managed and evaluated a number of studies dedicated to the management of chronic diseases, high risk lifestyle factors and conditions having a high impact on productivity. Gaye has experience leading multi-stakeholder initiatives that include analysis of the impact of value based benefit designs, employee engagement strategies, employer-provider-health plan collaborations, and development of tools and resources to enhance patient adherence. She serves on the National Alliance for Healthcare Purchasers Coalition (NAHPC, formerly NBCH) Board of Governors as Vice-Chair, the TN State Medical Advisory Committee, Knoxville’s Community Health Council, Knox County’s Prescription Drug Task Force, and is a 2015 graduate of Leadership Knoxville.


Greater Philadelphia Business Coalition on Health, President & CEO

Neil Goldfarb is President and CEO of the Greater Philadelphia Business Coalition on Health (GPBCH), an employer-led non-profit organization established in 2012. He brings over 30 years of healthcare research and management experience to his Coalition leadership position. Goldfarb is a member of the Board of Governors of the National Alliance for Healthcare Purchaser Coalitions (NAHPC, formerly NBCH), and founding co-Director of the College for Value-based Purchasing of Health Benefits. He has authored over 60 articles in peer-reviewed literature, focused on his interests in health and disease management, quality measurement and improvement, care for the underserved, and health economics and outcomes research. He also serves as adjunct faculty and teaches courses for the Jefferson College of Pharmacy and University of the Sciences.